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Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.

Market segmentation makes it easier for marketers to personalize their marketing campaigns.

By arranging their company’s target market into segmented groups, rather than targeting each potential customer individually, marketers can be more efficient with their time, money, and other resources than if they were targeting consumers on an individual level. Grouping similar consumers together allows marketers to target specific audiences in a cost effective manner.

Market segmentation also reduces the risk of an unsuccessful or ineffective marketing campaign. When marketers divide a market based on key characteristics and personalize their strategies based on that information, there is a much higher chance of success than if they were to create a generic campaign and try to implement it across all segments.

Marketers can also us segmentation to prioritize their target audiences . If segmentation shows that some consumers would be more likely to buy a product than others, marketers can better allocate their attention and resources.

Niche Marketing is a very concentrated form of marketing. Unlike some other forms of marketing that target a broad rangeor large group of consumers, niche marketing involves targeting a very specific, well defined segment of the market. Why is niche marketing important? Niche marketing often…

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A marketing opportunity is a sales-accepted leadthat has been qualified as being in need of your product or service. Asales representativedetermines that there is an opportunity to sell to this individual or company. Typically, the sales rep must determine that the prospect has the budget,…

Marketing goals are specific objectives described in a marketing plan. These goals can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success. When explicitly set, measurable goals are key for marketers to be successful. Some examples of marketing goals…

Marketing attribution models determine how your organization credits leads across multiple campaigns and buyer touch points. An attribution model typically takes multiple touches along the buyer journey for a consumer to request information and actively “shop” for your product or service. Marketing attribution models store…

The Podcast

Find out about the story and the people involved in making this project happen.

BOOM is available on Apple Podcasts, Stitcher Radio, Spotify and basically wherever you listen to podcasts.

Don't want to miss any updates? Maybe see some photos? Follow the show on multiple platforms.

A lot of people work to make this happen. If you like what you hear, please consider donating though Patreon or Flip Give.

Find tees, sweatshirts, stickers and more at our shop through TeeSpring.

The project is a completely different kind of endeavor for Observer Pictures. While the last two projects were short films, BOOM is going to be the first audio project as well as the first serialized one.

BOOM is a story about loss and recovery. Porter, a computer technician and outdoor enthusiast, must come to terms with the murder of his best friend--love of his life--Genevieve. It's far from an easy road. Porter suffers through a long physical recovery as well as a mental one. The lead detective on the case believes Porter is the killer, and his two best friends are trying their hardest to get him back to the guy he once was.

The first season plus two bonus episodes are available now. Season 2 will be available weekly beginning Friday, March 2 . For more character information, check us out on Facebook .

Friday, March 2 Facebook

Garrett DeLozier as PorterCharity Spencer as GenevieveBrian Irwin as LukeAvalon Herron as DaxWendy Keeling as Detective HaileyMelinda Paul as MyraCourtney Holly as AlisonTheren Womack as Dr. AbbottStephanie Hall Wedan as Mrs. Owens Nurse CharliePeter Aylward as Mr. Owens DanPaige DeLozier as Connie AnnaDavid Hiller as Harry IsaacMark Schlicher as Dr. Dill Mr. HanoverDalila Ferrer as Detective Santos (Season One)Kristen James as Detective Santos (Season Two)Michael Ahr as the Narrator

Director/Writer - Faith McQuinnProduction Sound - Matthew L. Hankins (Season One)Production Sound - Karl Huber, Pod Studio 1 (Season Two)Assistant Director - Amanda Lorraine2nd Assistant Director - Van DonnellOriginal Music - Brian IrwinSound Design and Mix - Joshua SuhySound Editing - Faith McQuinnSound Mixing - Michael A. Bowers (Episodes 1-3)Foley - Joshua Shuy and Josh HastickCasting - Courtney EdwardsProduction Assistant - Ryan Allen

For as little as $1 a month, you can support the cast and crew. Plus there are rewards! (And everyone loves rewards.)

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Bianca van der Lee of Chaud Devant has won the 10th edition of the Amsterdam Entrepreneur Awards 2017. Van der Lee started in her student days with a one-man business in Amsterdam and now conquers the world with trendy chef's clothing. In ten years she is the first female entrepreneur to win this award. nike free 50 tr fit 4 print womens trainers shoes

We are pleased to announce that Chaud Devant is now one of the official suppliers of the 2018 MICHELIN guide launch events in Great-Britain Ireland, Germany, Belgium Luxembourg and The Netherlands. In recognition of the starred chefs and those who are inspired by their talent, the Dutch company Chaud Devant has joined forces with Michelin with its in-depth expertise in advanced ground control to create a new safety shoe equipped with a Michelin technical sole. Read The Whole Story

During their traineeship in Tokyo, Rudi van Beylen and Filip Claeys saw how selfish their Japanese colleagues could be. Fish of lesser quality is exported and the best fish is kept for themselves. Filip, who grew up in a fishing family, immediately saw how crazy it is to send second-rate fish to the other side of the world, especially to a country on the North Sea. Read The Whole Story

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Write Your New Orleans Story

You’re heading to AAPA 2018 – plan your experience now with the Conference Scheduler! Check out our social and networking events, save your spot in CME sessions and workshops, and leave plenty of time for exploring the city.

BUILD SCHEDULE

PAs are landing their ideal positions with help from the job search resources in Career Central. Take advantage of the customized job alerts in PA JobSource, the proven tips on interviewing, and everything else available in your PA career home!

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The April edition of JAAPA is now available, featuring CME on managing pressure injuries.

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Advocacy

Learn more about AAPA’s new policy intended to enhance the ability of PAs to meet the needs of patients and better align the profession to a changing healthcare marketplace.

News Central

AAPA’s new EHR Toolkit can help PAs advocate for EHR systems that are designed, selected, and implemented with functionality considerations for PAs, ultimately resulting in more efficient and high-quality patient care.

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Come join our team at SHASTA COMMUNITY HEALTH CENTER

Shasta Community Health Center is a non-profit primary health care system based in Redding, California which has been serving Shasta and surrounding counties and communities since 1988. Our mission is to provide quality health care services to the medically underserved populations of our communities. SHASTA COMMUNITY HEALTH CENTER is currently seeking experienced Physician Assistants to join our team of healthcare providers.

Career Central

Find your perfect PA job. Personalize your career path, get expert advice on career transitions, and find free tools like the AAPA Salary Report.

Career Central is helping PAs get hired. With thousands of job openings in PA JobSource, interview tips and more, you’ll land your ideal position in no time!

Advocacy News

PA state chapters enjoyed a successful 2017, full of positive PA improvements to state laws and regulations. All 50 states and the District of Columbia made more than 100 statutory and nearly 50 regulatory improvements to state laws and rules that govern PA practice.

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